If the insurance industry gets further vilified as hell bent on cherry picking-coverage, they are going to create a new market for some foreign companies willing to meet the market needs. It is disquieting to think how future good U.S. jobs may go off shore when the domestic insurance companies commit the marketing mortal sin of attempting to dictate the market versus meeting the needs. Just think about how many manufacturing jobs no longer exist. The public option might do as much to save jobs in the insurance industry in the long run as it does control rates because we may have all domestic competitors meaning no loss of jobs to foreign countries. There is a marketing adage the insurance industry wants to keep in mind, "When a product becomes overpriced in the marketplace it will draw in substitute products that will displace it."
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