If Macy’s finds Donald Trump represents their business image, then they have asked Black America to vote in a dollar referendum where we must refuse to shop in their stores during the Christmas shopping season.  Trump mocked President Barack Obama, so now it is time for an old fashion boycott to take away his illusion of omnipotence.

Black America must put a financial price tag to Trump’s presidential disrespectful antics.  Will the Black Church take the leadership reigns in this holy season?

Trump is most likely gambling that the black leadership does not have the guts to reincarnate the spirit of the Montgomery Bus Boycott that helped to get the modern civil rights movement underway. My guess is Trump is looking to laugh at blacks allowing him to run roughshod over the first African American to win the US Presidency twice.

What is at stake for Black America is President Barack Obama has demonstrated African American equality in the economic mainstream?  Blacks have reached the coveted mainstream equality level once solely the providence of yesteryear’s second generation white immigrants.  Yet Donald Trump is doing everything he can to upend the nonwhite mainstream upward mobility that President Obama symbolizes. Hence, African Americans and Hispanics must unify in making any casino bearing the Trump name also persona non grata to our dollars.